Sunday, March 2, 2008

Shopping for...instant coffee


The expert: Sandra Lee, host of Semi-Homemade Cooking on the Food Network. Sandra’s series of Semi-Homemade Cookbooks, based on her 70/30 philosophy (70% ready-made and 30% fresh ingredients) have made her a New York Times best-selling author. In April, Sandra releases the newest addition to her cookbook series, Semi-Homemade Grilling 2.

The product: instant coffee

What I want: convenience—as the name says, instant coffee!

I must have: a nice full-bodied flavor, aroma (coffee really does smell as good as it tastes), versatility. And a dark brown color generally indicates a more robust product.

What I hate: Although it is a convenience product it’s no more convenient than scooping ground coffee in a coffeemaker unless, of course, you are camping or someplace where there is no coffeemaker. The flavor really isn’t as satisfying as brewed coffee.

Savvy shopper: It’s a personal preference—taste a few types and then figure out the cost per cup. A bitter taste indicates a lesser grade of coffee beans was used; denser-looking coffee indicates a higher grade.

My pick: Best overall for drinking I’d say is Kava with a smooth pleasant taste, 90% reduced acidity. A nice cup of coffee (12 cents per cup). Best overall for cooking and baking would be Folgers. A stronger full taste which can lead to bitter if too much is used (9 cents per cup).

Next best thing: Nescafe Classico is very smooth, has a great aroma. Pleasant (11 cents per cup). Pricing comparisons on other popular instants: Maxwell House (6 cents), Yuban (7 cents), Tasters Choice Gourmet Roast (9 cents), Tasters Choice Original (13 cents). All available at local supermarkets everywhere.

as told to Laurie Squire

No comments: